How to innovate and shine in exhibition reporting
”If a city holds an international exhibition, it is like a plane throwing money over the city.” This is a vivid metaphor made by a German economist for the exhibition economy. With the rise of China’s economy, China’s convention and exhibition industry is developing at an unprecedented speed. At the same time, exhibition news has also become one of the important contents of various media reports.from 10×10 trade show booth From the reference value, it can also bring a lot of inspiration to other industries. https://quickshowdisplay.com/
The conventional writing method of exhibition news is to report leadership activities and exhibitors, and to write dynamic news and live news. How to break away from convention and write exhibition news well, vividly and brilliantly? This requires media people to innovate reporting techniques and work hard on readability, so that readers can understand and be willing to read; Look for highlights from the exhibition hall and news from the characters to make the news read lively and vivid; Find patterns from numbers; Look at the trend through the phenomenon and reflect the current situation and trend of the industry development.
Work hard on readability
Let the language be “beautiful”
Readability means that news is easy to read and attracts readers. To write exhibition news “soft” and “lively” and make it readable, journalists are required to “restore” the exhibition site with vivid words. Therefore, while using news writing techniques, journalists should also properly use literary expression techniques, such as metaphor, personification, parallelism and other rhetorical techniques, and use writing techniques such as description and lyricism to increase the literary grace and readability of exhibition reports.
When attending the 61st Frankfurt Book Fair, Zhu Ling, a reporter from Beijing Youth Daily, wrote a report “2500 square meters exhibition of China’s printing history”. The report begins with this:
”There is such a landscape in the world: a rice paper about 39 meters long, winding into a’ mountain’; 1100 large wooden movable types piled up into a’ pool’; The pool water is about 20 square meters square, and ink is constantly dripping into the water, from thick to light; When ink and wash blend, Chinese characters emerge one by one … This is the theme pavilion of the guest country of the 61st Frankfurt Book Fair; It is named after China. The 2,500-square-meter China Theme Pavilion has made the biggest highlight of this year’s book fair and the largest overseas exhibition in China’s publishing and printing history. “
In the reporter’s pen, the China Theme Pavilion looks like a spectacular landscape painting, with Xuan paper as a mountain, wooden movable type as a pool, and ink and wash in the pool. The use of metaphors and numbers, prose brushwork, make the scene come alive in front of readers. The report not only shows a strong literary color, but also contains a profound cultural atmosphere. This report makes readers who can’t come to the scene feel immersive, so that readers who have been to the scene can read more and deeper content.
Looking for hot spots from the exhibition hall
Let the scene “move”
”Good news is written with the soles of your feet” and “Journalists should have a pair of eyes that are good at finding news”. Old journalists often use these words to teach their younger generations. These two sentences are also applicable to exhibition reporting. There are usually several exhibition halls with an exhibition area of tens of thousands of square meters. How to explore the bright spots in such a large exhibition hall and similar exhibits? This requires reporters to have a pair of good feet, that is, to run more; Have good eyes, that is, see more. After discovering the news, the reporter should also be able to describe the highlights and stories of the scene with a curious eye as an audience, so as to write a vivid and lively report on the exhibition.
Sun Xuemei and Hu Xiaohong, reporters of Jinghua Times, reported that “service trade is around everyone”, taking stock of five kinds of service trade that are “very close” to people’s lives displayed at the second Beijing International Fair, including an electronic monitoring system for school buses that can monitor the driving conditions at any time, an intelligent parking system that can help drivers find their cars in a few seconds, an instrument that can measure the body fat weight and muscle mass by standing up and holding two handles, a 3D printer that can print chess and interact with terracotta warriors and horses. Through the detailed description of the live experience and the dialogue between the audience and the exhibitors, the reporter reproduced the highlights of the Beijing International Trade Fair for readers, making the news tangible and sensible.
Look for patterns in numbers
Let the news “live”
In exhibitions and related forums, especially in achievement exhibitions, various figures are usually disclosed. When reporting on exhibitions, journalists should turn rational numbers into perceptual knowledge, abstract numbers into vivid pictures of life and boring numbers into vividness. Journalists should not only make numbers concrete, but also reflect the overall situation and reveal the law through numbers. This requires journalists to strengthen their analysis and judgment ability, and to seek the layout of articles from a macro and overall perspective.
Wang Simin, a reporter from Guangming Daily, wrote “Look, the Scale of the Growth of the Republic-Looking at the Achievement Exhibition of” Sixty Years of Brilliance “through data”, which is a report on the achievement exhibition of the 60th anniversary of the founding of People’s Republic of China (PRC). The reporter skillfully passed four sets of data, reflecting the great changes and achievements in the 60 years since the founding of New China. The article uses four sets of data as the subtitle: from 35 to 73 years old-let people enjoy a longer life span, from 100 yuan to 15,781 yuan-let people live a richer life, from 0,700 to 42 million-science and education have taken off for the new China, from 315 to 1,943-let the spiritual world be “sunny” forever. Each subtitle uses two tangible figures to reflect the development and changes in the past 60 years. Under each subtitle, there is a set of more detailed data, supplemented by descriptions of on-site exhibits and interviews with the audience, so as to reveal the changes in people’s lives, the growth of income, the prosperity of science and education and the glory of culture in the past 60 years.
Looking at the trend through the exhibition
Let the mind “turn”
Because the exhibition industry is closely related to economic development, exhibitions are usually called the barometer of economic development and the vane of industry development. In this sense, the exhibition report should not only describe the highlights of the scene and release the dynamic news. It is the proper meaning of the exhibition report to see the cold and hot economic development and the development problems and trends of the industry from the exhibition.
Yang Xu, a reporter from People’s Daily, in his report on the London Book Fair in 2012, “International Book Fair, Books Should Be Sold in Exhibition”, described the enthusiasm of Chinese publishing houses for participation and output, and at the same time, put forward some questions that need the publishing industry to think calmly from the lively appearance: Can attending the international book fair be equivalent to going abroad? How should domestic publishers treat and use international book fairs more rationally? At the same time, through the mouth of the interviewee, some answers to these questions are made. For example, it is suggested that the book fair should be changed from “exhibiting books” to “selling books”, leaving most of the booths for negotiation seats; When the assessment publication goes out, there is no need to pursue annual growth, and sufficient space should be given to deep output; It’s best not to hold the mentality of “blocking” excellent culture when going out, but to grasp the psychology of foreign readers through more effective communication and exchange.
This example tells us that a reporter should not only run and watch more, but also think more and think more. Journalists should be good at finding problems, summarizing laws and discussing trends from exhibitions, so that readers can not only watch the excitement, but also inspire and think.